At ethiravaliso, we believe transparency is crucial when it comes to how we
collect and use information about your interactions with our website. This
policy explains the various tracking technologies we employ on ethiravaliso.com
and how they work to improve your experience with our financial services
platform. Last updated: February 2025.
Our platform uses several types of tracking technologies including cookies,
web beacons, local storage, and similar technologies. These tools help us
understand user behavior, remember your preferences, and provide
personalized content that aligns with your investment goals and learning
objectives.
Essential Cookies
These are absolutely necessary for our website to function
properly. They enable core functionality like secure login, account
management, and basic navigation throughout the platform.
- Session management cookies
- Security authentication tokens
- Load balancing identifiers
- CSRF protection tokens
Functional Cookies
These enhance your experience by remembering your choices and
preferences. They help us provide you with more personalized
content and streamlined interactions.
- Language and region preferences
- Theme and display settings
- Form auto-fill information
- Recently viewed content
Analytical Cookies
We use these to understand how visitors interact with our website.
This data helps us improve our platform's performance and create
better educational content for our users.
- Page view and session tracking
- User journey analysis
- Performance monitoring
- Error tracking and reporting
Marketing Cookies
These help us deliver relevant educational content and learning
opportunities that match your interests in financial literacy and
investment education.
- Content personalization tags
- Campaign effectiveness tracking
- Interest-based content delivery
- Learning progress indicators
Managing Your Cookie Preferences
You have several options for controlling how cookies and tracking
technologies work on your device. While essential cookies cannot be
disabled as they're necessary for basic website functionality, you can
manage other types through your browser settings.
Google Chrome
Go to Settings → Privacy and Security → Cookies and other site
data. Here you can block third-party cookies, clear existing
cookies, or set exceptions for specific sites.
Mozilla Firefox
Navigate to Options → Privacy & Security → Cookies and Site
Data. Choose your preferred level of cookie protection and
manage stored data.
Safari
Open Safari → Preferences → Privacy. Adjust cookie and website
data settings, or use "Manage Website Data" to control
individual sites.
Microsoft Edge
Click Settings → Privacy and Services → Cookies and Site
Permissions. Configure tracking prevention and cookie
management preferences.
Data Retention and Your Control
Different types of cookies have varying lifespans. Session cookies are
automatically deleted when you close your browser, while persistent
cookies may remain for periods ranging from a few days to several
years, depending on their purpose. You can delete all cookies at any
time through your browser settings, though this may affect your user
experience on our platform. We regularly review and update our data
retention practices to ensure we're only keeping information that
continues to serve a legitimate purpose for improving your financial
education journey.
Our tracking technologies work behind the scenes to create a more
personalized and effective learning environment. For example, when you're
exploring different investment topics, we remember your progress and can
suggest related educational content that builds on what you've already
learned. This helps create a more cohesive educational journey tailored to
your specific interests and learning pace.
We also use this data to understand which educational resources are most
helpful to our community, allowing us to continuously improve our content
and develop new learning materials that address real user needs. This might
include identifying which topics require more detailed explanations or
which interactive tools are most effective for different types of learners.
Policy Updates and Changes
We may update this cookie policy periodically to reflect changes in
technology, legal requirements, or our service offerings. When we make
significant changes, we'll notify users through our platform and update
the "last modified" date at the top of this policy. We encourage you to
review this policy regularly to stay informed about how we're
protecting and using your information.
